CultureCoordinator Blog

Sadly, we’ve reached the time of year when many of us will be checking the pads in and wrapping up yet another season.

Now is the time to collect feedback from your assistant coaches!

The longer you wait, the less accurate and effective the feedback will be. This year we are using a SWOT analysis to help us collect meaningful feedback. SWOT stands for strengths, weaknesses, opportunities, and threats. It’s a great tool that our superintendent uses with our school’s leadership team.

We finished our season Friday. Yesterday our staff met after our team meeting to conduct our SWOT analysis. I started the session by asking the coaches for feedback specifically on this season, not the offseason. I wanted to focus our attention on how we did from the start of practice until the final snap. To help them focus their thoughts I asked them to focus on four key areas of in-season program development: Culture, Offense, Defense, Special Teams.

The first question I asked was “What did we do really well this season?” We started with culture, moved to offense, then defense and finished with special teams.

The second question I asked was “What are some things we need to improve on next season?” As the assistant coaches gave me their feedback I took notes on a google doc we all share. It’s critical to record their feedback and follow up with plans for building on strengths and addressing weaknesses.

The first two questions were essentially warm-up questions. After spending a few minutes on each of those we dove deep into the SWOT. Below are some of the answers I got from the assistant coaches for each category.


  • It’s a brotherhood
  • We teach the game well
  • Personal relationships with players
  • Players are committed to the process


  • Need to teach players how to be more mentally tough
  • Practices are so well structured there isn’t room for training players to handle adverse situations.


  • Lots of new players next year means opportunity to bring them into the brotherhood and grow the program.
  • Our culture is now strong enough to start developing a leadership group that can make sure newcomers are taught the culture by coaches and peers.


  • Between big incoming class and more young men planning on coming out next year nearly half the team could be newcomers. Potential to lose what we have built in terms of culture if we are not careful–have to make sure the culture is passed on to them.
  • We were so young in 2018 that we will still be very young in 2019–potential for another year without great results on the scoreboard that may discourage some.

Overall, the assistant coaches did a great job of helping me conduct a SWOT analysis. Their insights were incredibly helpful. The key, however, is to make sure to take action on this feedback. We have another meeting today and the first thing we will do in the meeting is brainstorm responses to our SWOT analysis.

What are some things you have done to collect postseason feedback?

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