CultureCoordinator Blog

Great cultures are filled with coaches who take ownership of their role, but your assistant coaches can only own what you give them. If the only thing you are giving your coaches to own is activities they will quickly become frustrated and lack motivation.

Great leaders delegate outcomes not activities and great assistant coaches love owning outcomes. If you aren’t willing to delegate outcomes you have one of three problems:

  1. You see yourself, as Jim Collins put it in his seminal book “Good to Great,” as a genius with a thousand helpers.
  2. You don’t trust your assistants can get the outcome accomplished.
  3. You’re a control freak.

It’s simple, but not easy.

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