CultureCoordinator Blog

Excellence is achieved when expectations are set and everyone in your program pursues after those expectations relentlessly together. In great cultures people are held accountable to the expectations while unity is built. Any form of accountability that fractures unity is counterproductive and should be avoided at all costs.

Start, Stop, Continue

That’s why I am excited to implement a new strategy I read about in Patty McCord’s book Powerful. In her book she talked about the “Start, Stop, Continue” system for feedback that she employed when she was in charge of HR at Netflix. The idea is simple: on a regular basis provide feedback that includes an idea for what a person should start doing, what a person should stop doing, and something the person should continue doing.

I think this is a phenomenal way to give feedback for two reason:

  1. Providing people the opportunity to tell each other what to start doing allows people to say, “If I was in your shoes this is what I would do.” That’s an incredible way to empower people. I am really looking forward to hearing what my assistant coaches will say I should start doing and I am excited to give them my two cents on what I would do if I was in their shoes.
  2. The Stop, Start, Continue model for providing feedback forces a balance of criticism and praise that I think is helpful. The “continue” aspect of the method is obviously designed as an opportunity to provide encouragement and praise. I think the classic sandwich method is rather silly, yet the Stop, Start, Continue method provides a similar balance without feeling patronizing.

Ways to use Stop, Start, Continue

Here are three ways I plan to use this feedback method in my program:

  1. As the head coach, I will provide this feedback to our assistant coaches.
  2. As the head coach, I will open the door for our assistant coaches and our players to give me feedback using this method.
  3. As the head coach, I plan to use this feedback method with all of our players.

When to use Stop, Start, Continue

This type of formal feedback isn’t something you can do once a week. As I have thought about the key times I’d like to use the Start, Stop, Continue feedback method I have landed on four critical moments in the annual cycle of our football program.

  1. Before our summer team camp.
  2. After our summer team camp.
  3. At the conclusion of our non-district games.
  4. At the end of the season.

What are some ways you might go about using the Start, Stop, Continue method for providing feedback? Leave your ideas in the comments section below.

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