Want to receive these posts via email? Sign up for the Culture Coordinator email list here
Goal: I will understand why information and opportunity symmetry create an opportunity for me as the Culture Coordinator of my program and why I must cast a compelling vision.
- Information and opportunity symmetry are two concepts every Culture Coordinator must understand.
- You might remember from previous episodes that Daniel Pink coined the term information symmetry in his book “To Sell Is Human.”
- Information Symmetry is the idea that we now live in a time in history when essentially everyone has access to the same information.
- If you’re like me, and you grew up playing sports sometime in the previous century, then you grew up in an era of information asymmetry.
- Your youth coach, junior high coach, or high school coach had access to more information about coaching and leading sports programs because they were a professional coach.
- These days, every player and parent in your program has access to nearly all the information you do as a professional coach.
- If you’re like me, and you grew up playing sports sometime in the previous century, then you grew up in an era of information asymmetry.
- A corollary idea to information symmetry is Opportunity Symmetry. After reading Pink’s book, I started to kick around the term opportunity symmetry when I realized something similar to information symmetry was happening regarding the opportunities available in youth and high school sports.
- Again, if you grew up playing sports in the last century, you most likely grew up in a situation where there was only one team to play for in your town or part of the city. There were not multiple club teams, and you were not allowed to attend any school in your town. You had to attend the one in your attendance area.
- Fast forward to 2022 and you, as the Culture Coordinator of your program, are not the leader of the only opportunity in town.
- From the athlete’s perspective, we’ve transitioned from opportunity asymmetry to opportunity symmetry.
- The coach and the athlete both have multiple opportunities. Both now have the chance to be the proverbial free agent.
- Information Symmetry is the idea that we now live in a time in history when essentially everyone has access to the same information.
- You might remember from previous episodes that Daniel Pink coined the term information symmetry in his book “To Sell Is Human.”
- Information symmetry and opportunity symmetry are essential to understand because they force coaches to position themselves in the open market.
- There is an open competition for your athletes, and if you’re not even acknowledging it exists, soon you won’t have much of a program left to lead.
- As a coach in an open market, casting a compelling vision is crucial for being a successful Culture Coordinator.
- It’s no longer enough to merely be an expert at the Xs and Os and strategies of your sport.
- You must now be an expert in cultivating a culture that makes your program unique and distinct in the open market.
- The good news is that you don’t have to become the cliche sleazy used car salesman.
- Instead, you need a crystal clear clarity on your vision for the program, and you need to cast that vision to anyone who will listen.
- Learning how to articulate and cast your vision for your program is what this month’s members-only Zoom call is all about.
Goal: I will understand what a compelling vision looks like.
- In light of everything we have discussed about information and opportunity symmetry, it’s clear that you, as the Culture Coordinator, have to market your program.
- Marketing is a critical component of any successful business. Because your program must compete in the open market, you need to embrace many aspects of a successful marketing program as a Culture Coordinator.
- Like it or not, marketing is a part of what we must do to succeed.
- A great marketing system has many components, and all of those components work toward one goal: casting a vision of how the product will make your life better.
- The most successful marketing campaigns do not focus on the features and specifications of the product. Instead, they focus on how the product will make your life better.
- My favorite example is a wireless Beats headphones ad featuring AJ Green.
- I was sitting with my wife when I first saw that ad, and I immediately said, “That’s what keeps happening to me in the morning when I am working out listening to podcasts.”
- The ad, part of a larger marketing plan, cast a compelling vision of wireless workouts that let me move freely while listening to my favorite podcasts.
- Do you think I bought a pair of those headphones? Of course, I did because I’m just like AJ Green.
- My favorite example is a wireless Beats headphones ad featuring AJ Green.
- The most successful marketing campaigns do not focus on the features and specifications of the product. Instead, they focus on how the product will make your life better.
- Here’s the question: Does your program cast a compelling vision in the same way?
- I am a huge fan of the company StoryBrand and its story-style marketing framework.
- In their framework, they offer three questions your athletes must know the answer to:
- What does your program offer your athletes?
- How will your program make their lives better?
- What do they need to do to be a part of your program?
- Your goal is to make sure every athlete in a 100-mile radius of your program knows the answers to those questions.
- In their framework, they offer three questions your athletes must know the answer to:
- I will be the first to acknowledge that too many coaches have taken this approach too far and essentially created programs that worship their athletes.
- One of the key ingredients you must bring to this marketing recipe is your wisdom and expertise on what is truly best for your athletes.
- Far too many coaches have turned recruiting new athletes and retaining old athletes into a marketing chameleon dance where they change who they are for each athlete.
- Your program needs to have a particular marketing pitch.
- That pitch needs to be specific enough that some folks won’t like it, and that’s ok.
- The key is casting a vision that will compel the right athletes at the correct times.
- The reason we’ve fallen into the trap of chameleon marketing for our programs is that we don’t take the time to shape a genuinely compelling vision.
- Your program needs a specific ambition that leads to an ambition story.
- People connect with stories, and as the Culture Coordinator, you have to open a story loop in the minds of your athletes that they want to close with a successful, happy ending.
- Your program needs an ambition statement and an ambition story that become your compelling vision that you will cast to anyone who will listen.
- Learning how to write your program’s ambition statement and ambition story is the topic for this month’s members-only coaching session.
Podcast: Play in new window | Download
Subscribe: RSS